About A2
Where data and AI meets creative problem-solving to build the future of digital experiences
Meet the A2 Team
- Former VP of Growth and Entrepreneur-in-Residence at AvidXchange (AVDX)
- 10+ years leading data science, engineering, and product development. Full-stack data + AI product expert.
- Ex-Red Ventures
- Led Revenue and Partnerships at Pillar4 Media
- Insights & Operations Leader at AvidXchange
- 10+ years P&L management and growth experience in industries ranging from Telcos to DTC Health.
- Ex-Red Ventures
- Former SVP of Design & UX at Red Ventures – 14 year tenure
- Owner/Founder of New Rodeo Design Studio
- Red Ventures Culture Carrier Award Winner
Our Story
A2 started long before it had a name. Over a decade ago, we were analysts working side by side, learning how to use data to solve business problems.
We weren’t just close to the work, we were running it. We owned P&Ls, led large sales operations, and tested every lever of the business. That experience taught us what it takes to be customer-centric, to move fast, and to build things that last.
When AI began reshaping the digital landscape, we felt a conviction: this was the moment to bring together everything we had learned in data science, analytics, product, revenue operations, SEO, and digital partnerships, and create something new.
We launched A2 with a simple belief: data isn’t just numbers on a dashboard. It is the story of a business. Our job is to turn that story into content and experiences that resonate with customers and fuel growth.
Since 2024, that approach has worked. We have published thousands of pages of high-performing content, built content engines that scale nationally, and helped our partners change the growth trajectory of their businesses. The results speak for themselves, and we are only getting started.
At our core, we are builders. We believe in doing business the right way, with partners we trust and respect. And we believe A2 can be a secret weapon for brands that want to win where customers are searching today, and wherever they will be searching next.