Our Expertise
Meaningful results aren’t accidental.
They’re engineered.
Our leadership brings a decade of collective expertise in AI, data science, and design to help brands build high-performing content engines at scale.
A2 is comprised of seasoned operators with deep roots at AvidXchange and Red Ventures.
Ali Yazdi
Co-Founder, Head of Product
Ali is a product and engineering leader who specializes in the intersection of data science and scalable AI. Before co-founding A2, he served as VP of Growth and Entrepreneur-in-Residence at AvidXchange. With over a decade of experience leading full-stack engineering and product teams, including foundational years at Red Ventures, Ali focuses on building the technical infrastructure that turns complex data into growth-driving digital products.
Austin Shrum
Co-Founder, Head of Growth
Austin is a growth strategist with a deep background in commercial operations and P&L management. He previously led revenue and partnerships at Pillar4 Media and held operational leadership roles at AvidXchange. Having spent years in the performance-driven environment of Red Ventures, Austin has a proven track record of scaling businesses across diverse sectors, ranging from telecommunications to direct-to-consumer health.
Jon Aron
Head of Design
Jon is a veteran design leader with over 14 years of experience building high-performing creative teams and user-centric digital experiences. Formerly the Senior Vice President of Design & UX at Red Ventures, Jon is also the founder of New Rodeo Design Studio. He balances brand aesthetics with functional performance, ensuring that every digital experience A2 builds is as visually compelling as it is effective.
A2 Analytics
Our Story
Over a decade ago, Ali and Austin were analysts working side by side, learning how to use data to solve business problems.
They weren’t just close to the work, they were running it. They owned P&Ls, led large sales operations, and tested every lever of the business. That experience taught them what it takes to be customer-centric, to move fast, and to build things that last.
When AI began reshaping the digital landscape, they felt a conviction: this was the moment to bring together everything we had learned in data science, analytics, product, revenue operations, SEO, and digital partnerships, and create something new.
Ali & Austin launched A2 with a simple belief: data isn’t just numbers on a dashboard. It is the story of a business. A2 believes its job is to turn that story into content and experiences that resonate with customers and fuel growth.
Since 2024, that approach has worked. A2 has published thousands of pages of high-performing content, built content engines that scale nationally, and helped our partners change the growth trajectory of their businesses. The results speak for themselves, and we are only getting started.
At our core, we are builders. We believe in doing business the right way, with partners we trust and respect. And we believe A2 can be a secret weapon for brands that want to win where customers are searching today, and wherever they will be searching next.
Careers at A2
While we aren’t always actively hiring, we are always looking for exceptional talent to join our network. If you’re a builder at heart and interested in what we’re creating at A2, we’d love to hear from you for future opportunities.
Ready to find your secret weapon?
We partner with brands that are ready to move fast and win where customers are searching. If you’re looking for a team that treats your growth like their own, let’s start a conversation.
“A2 didn’t just help us rank. They reframed how we think about content. The fact that they’re founders themselves shows in how they work, where everything is bespoke, high-quality, and built to actually serve your readers (not just the algorithm).”
